In the age of AI, YouTube isn’t just a video platform—it’s a hyperactive, algorithmic market (palengke). And you didn’t walk in. You were emotionally profiled and ushered in by predictive analytics.
🎯 Welcome to the English Palengke (Market)
Forget the wet market. Today’s palengke speaks English, runs on algorithms, and sells you things you didn’t know you needed—until YouTube told you so. It’s noisy, chaotic, and full of vendors shouting in pixels. But instead of “Isda! Gulay!” they whisper:
“₱999 to fix your skin, your finances, your life.”
📦 “It’s Raining Parcels”: Mindless Online Shopping
YouTube’s AI doesn’t just recommend videos—it recommends lifestyles. And lately, it’s been raining parcels.
- A study from Visayas State University found that hedonic motivation, scarcity tactics, and pandemic-induced stress were key drivers of online impulse buying.
- Gen Z consumers in Metro Manila showed no significant resistance to impulsive purchases, especially when exposed to TikTok’s “Shopee Finds” and algorithmic product placements.
- Even in convenience stores, impulse buying was triggered by visual merchandising and time availability—with many purchases made without prior intent.
This behavior has led to the “parcel rain” phenomenon: Daily deliveries of half-useful, half-forgotten items—bought under emotional or algorithmic pressure. You didn’t need it. You just needed to feel something.
đź“– Read more on Filipino financial discernment in the AI era
🤖 YouTube’s Algorithm Is Your New Salesman
It doesn’t sleep. It doesn’t judge. It just learns—what makes you click, cry, and crave.
- Watch one skincare video? You’ll get whitening soap ads.
- Search for “how to start a business.” Here comes the crypto guru.
- Pause on a motivational reel? Expect a ₱499 e-course promising “financial freedom.”
YouTube isn’t selling products. It’s selling feelings. And AI is the tindera (saleswoman) that knows your insecurities better than your best friend.
🌞 The Good Side of the Market
Let’s be fair. YouTube’s market has its perks:
- Small creators can launch brands without needing a mall stall.
- Micro-entrepreneurs can reach OFWs, Gen Z, and sari-sari store owners with zero rent.
- Educational content, reviews, and tutorials help buyers make smarter choices—sometimes.
It’s democratized selling. It’s empowered the underdog. It’s made “Add to Cart” a form of self-expression.
🌩️ The Dark Side of the Algorithm
But there’s a cost:
- Emotional manipulation disguised as “personalized recommendations.”
- Financial strain from impulse buying driven by scarcity tactics.
- A culture of consumption where identity is built on what you buy, not what you believe.
YouTube’s market doesn’t just sell things. It sells urgency. It sells insecurity. It sells escape.
🧠Explain Like I’m 12
Imagine walking into a mall. You didn’t plan to buy anything. But every store knows your secrets. They shout your insecurities back at you—until you buy something to feel better.
🧨 Final Reflection: Is YouTube the New Market—or Just a Mirror?
In the age of AI, YouTube has become the English palengke—no mud, no fish, just algorithmic vendors selling identity, escape, and dopamine. But is it a gift or a trap?
So next time it rains parcels, ask:
“Did I choose this—or did the algorithm choose me?”
You decide.
💡 Introduction: The Problem Behind the Program In the Philippines, “4Ps” typically refers to the Pantawid Pamilyang Pilipino Program, a Read more
The New Flex Economy In the Philippines, we have a word for people who want to look more important than Read more
Why Filipino Financial Literacy Must Evolve Beyond Daily Panic “Give us this day our daily bread.” It’s a prayer. A Read more
I asked AI why the Philippines is poor. Turns out, poverty has too many culprits: colonial extraction, policy inertia, elite Read more
